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Jeff_Bezos_Amazon

Why It’s Hard to Escape Amazon’s Long Reach…

July 18, 2019 at 6:38 pm

In 1994, soon after Jeff Bezos incorporated what would become Amazon, the entrepreneur briefly contemplated changing the company’s name. The nascent firm had been dubbed “Cadabra,” but Bezos wanted a less playful, more accurate alternative: “Relentless.” (Relentless.com redirects to Amazon.com to this day.) Twenty-four years later, perhaps no adjective better describes Bezos’ empire than the […]

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