What was once unthinkable — that Chrome would block online ads, Google’s lifeblood — becomes reality on Thursday. That’s when Chrome takes a significant step in the direction that hundreds of millions of us already have gone by installing ad blockers. Chrome stops far short of those browser extensions, which typically ban all ads, but […]
Chrome to Begin Blocking Ads in February…
Google yesterday announced that it will start blocking ads in its Chrome browser on Feb. 15. Websites that want to avoid the Chrome hammer can either shed several broad categories of online ads or pay a consortium of advertisers, advertising trade associations and technology companies, including Google, Microsoft and Facebook, to become “certified.” “Starting on […]
Be Careful Celebrating Google’s New Ad Blocker. Here’s What’s Really Going On…
Google, a data mining and extraction company that sells personal information to advertisers, has hit upon a neat idea to consolidate its already-dominant business: block competitors from appearing on its platforms. The company announced that it would establish an ad blocker for the Chrome web browser, which has become the most popular in America, employed […]