by ZeroHedge News Staff
While Mark Cuban and other sore losers are leaving X to shout into the void, several major advertisers have returned to the platform.
Comcast, IBM, Disney, Warner Brothers, Discovery and Lionsgate Entertainment have all resumed ad spending on the social media giant – albeit this is more of a toe-dip than a full recommitment. According to Adweek, the brands collectively spent less than $3.3 million on X from January to September 2024, a far cry from the $170 million spent during the same period in 2023.
Either way, it’s an admission that pulling ad spend over ‘hate speech’ and ‘antisemitism’ was nothing more than a giant virtue signal, particularly considering Facebook and Instagram’s long history of providing a safe forum for child sexual abuse.
While a global survey by Kantar of senior marketers across 20 countries found that 26% of them plan to cut spending on X in 2025, the 2024 election may have changed that.
“X’s owner now has the ear of the president-elect, a man who has a long history of helping his friends, and punishing his enemies,” said Max Willens, senior analyst at Emarketer. “Sending at least a trickle of ad spending toward X may be seen as good for business, albeit in an indirect way.”
Advertising Cartel Under Fire
Speaking of the tide turning,…
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