by Sundance at The Conservative Treehouse
The Washington Post is reporting the shift from the White House to disparage their political opposition with the terms “MAGA”, “Ultra-MAGA” and President Trump as the “Great MAGA King,” came from a six-month poll study led by Anita Dunn, the latest senior advisor in the White House.
Keep in mind, a few days ago White House spokesperson Jen Psaki said the terminology “ultra-MAGA” was an “organic utterance” from Joe Biden. Whoops.
WASHINGTON DC – […] Biden’s attempt to appropriate the “MAGA” brand as a political attack was hardly accidental. It arose from a six-month research project to find the best way to target Republicans, helmed by Biden adviser Anita Dunn and by the Center for American Progress Action Fund, a liberal group.
The polling and focus group research by Hart Research and the Global Strategy Group found that “MAGA” was already viewed negatively by voters — more negatively than other phrases like “Trump Republicans.”
In battleground areas, more than twice as many voters said they would be less likely to vote for someone called a “MAGA Republican” than would be more likely. The research also found that the description tapped into the broad agreement among voters that the Republican Party had become more extreme and power-hungry in recent years. (read more)
On May 5th the White House announced Anita Dunn would return to the JoeBama administration as senior advisor. Dunn’s specific expertise is using pressure, blackmail and political leverage to control information distribution by media organizations. Apparently “ultra-MAGA” was Dunn’s first branding effort for the White House.
Continue Reading