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March 6, 2024 at 6:54 pm

Biden Campaign’s Plan of Attack…

Joe_Biden_Press_Conference_Anger_02-08-2024
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by Mike Allen at Axios

The Biden-Harris campaign plans to try to usurp “Project 2025” — the name of a well-funded Heritage Foundation effort to prepare for a second Trump administration — to brand warnings about the former president’s policies.

Why it matters: President Biden’s campaign tells me “Project 2025” resonates on social media, and in conversations with voters, as shorthand for what former President Trump would do if he won in November.

  • So the Biden campaign’s rapid-response architects are going to start using the term themselves.

Catch me up: You’ll remember Project 2025 from a “Behind the Curtain” columns that Jim VandeHei and I wrote last year about efforts to pre-screen potential appointees if Trump wins, and to lay out potential policies.

The Trump campaign’s formal policy plans are branded “Agenda47.” The campaign has emphasized that outside efforts to influence a potential transition, including the Heritage project, are unofficial…

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