by Charles Hugh Smith at Of Two Minds
The U.S. economy has fundamentally changed, and not for the better. There are numerous dynamics behind this decay, and I’ll discuss a few of the more consequential ones this month.
One consequential dynamic few mainstream pundits dare discuss is the “crapification” of the entire U.S. economy. That isn’t my description, “crapification” is now in common use. If the word offends you, substitute terminal decay of quality, competition, utility, durability, repairability and customer service.
One aspect nobody seems to notice is the transformation from a society that once drew its identity from producing quality goods and services to a society that draws its identity from consuming crapified goods and services. Now that Americans define themselves by consuming, they are enslaved to consumption: to limit consumption is to disappear–and ‘spending time” on social media is a form of consumption, even if no goods or services are purchased directly, as one’s attention / time are valuable commodities.
In other words, Americans have been trained like Pavlov’s dogs to consume, no matter how poor the quality and service. We just buy it anyway, and grumble over the decaying quality and service–but we won’t take the only action that would impact corporations and the government: stop buying the products and services. Opt out, drop out, make it at home, cancel the service, just stop buying abysmally made junk and pathetically poor services.
Corporations and the government are monopolies or quasi-monopolies, and so they don’t have to care whether customers are appalled by poor quality and service: they know the customer has to consume whatever is offered, no matter how crapified.
Go ahead and issue worthless warranties, products designed to fail, products designed to be unrepairable, software that is routinely declared obsolete so we have to buy the new crapified version that demands insane amounts of memory and processing power–go ahead, because the herd will continue buying the same garbage products and services because to stop consuming is unthinkable: I consume, therefore I am.
Governments know we have no choice…
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