by Emma James at Daily Mail
- Coors Light and Miller Lite have seen a huge rise in their sales following the backlash against the American flagship brand
- Two senior members of the Anheuser-Busch team have been placed on leave following the controversy
- Between April 2 and April 15, overall volume of sales of Bud Light at bars and restaurants dropped by 34.7 percent
Bud Light has suffered another blow in the fallout from its Dylan Mulvaney partnership as its rivals’ sales have spiked while its seen huge losses.
Coors Light and Miller Lite both saw bumps to sales while the Anheuser-Busch-owned brewer saw them plunge.
The flagship American brand has suffered a ‘staggering’ hit, which resulted in two senior members of the team being placed on leave.
Bud Light’s VP of marketing, Alissa Heinerscheid, took a leave of absence while the VP for Mainstream Brand, Daniel Blake, stepped down some days after.
The pair have faced the brunt of the criticism, with a report from Insights Express, a beer-focused newsletter, saying it is an ‘extremely difficult scenario’ for the business – adding ‘these numbers are staggering’…
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