by Suzanne Bowdey at The Washington Stand
It’s been a while since Americans could actually sit back and enjoy June. Now, instead of bumping into rainbows in every aisle and choking on the colored logos of every conceivable brand, there’s some freedom from the suffocating fumes of Pride Month. In these last two years, the march to pull companies back to neutral has outperformed everyone’s expectations. But in this process of rolling back decades of corporate wokeism, one thing is clear: this isn’t over. No matter how much success conservatives have, not everyone will go quietly. When it comes to LGBT activism, some businesses are playing for keeps.
While most of this week’s coverage seems to be about who isn’t joining the parade, there’s a proud contingent of CEOs who have no intentions of backing off their radicalism. To those who would shrug and say, “It’s just a few splashy logos. What’s the big deal?” the reality is much more sinister. This isn’t about slapping a few Progress flags outside headquarters or queering the Sesame Street puppets. It’s about financing a dangerous enterprise to keep children in bondage and parents in the dark.
The corporate darling of this year’s celebration, The Trevor Group, isn’t just another rah-rah LGBT crusader. Billed as a youth suicide prevention organization, one look under the hood shows that this group is anything but uncontroversial. And yet, sponsors are lining up to finance the group — to the tune of millions of dollars. The heavy-hitters, who are giving upwards of six-figure donations, are mostly familiar names: Macy’s, Petco, Abercrombie & Fitch, Pure Vida, Guess Watches, Kohl’s, Lululemon, MAC Cosmetics, and a collection of lesser-known brands.
A lot of these businesses will ring a bell, simply because they’ve been stubbornly clinging to their LGBT alliance…
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